City Marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Maria Hardenberger Sverka on Branding Greater Copenhagen Region
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Venlo
Discover Venlo in the Netherlands — an entrepreneurial Euregion city with strong community spirit and cross-border energy.
Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands
Interview with Mark de Greeff on City Marketing, strong Place Brands and the Art of Living in Den Bosch, Netherlands.
Den Bosch
Discover Den Bosch: compact, creative, and welcoming. A city rooted in The Art of Living Together, where history and modern life connect.