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city marketing

Lublin City Showcase

Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.

How to Use Data to Support Place Branding and Location Promotion

How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.

A City Brand Assessment of Warsaw, Poland

In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
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