City Marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Venlo
Discover Venlo in the Netherlands — an entrepreneurial Euregion city with strong community spirit and cross-border energy.
Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands
Interview with Mark de Greeff on City Marketing, strong Place Brands and the Art of Living in Den Bosch, Netherlands.
Den Bosch
Discover Den Bosch: compact, creative, and welcoming. A city rooted in The Art of Living Together, where history and modern life connect.
Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.
Tilburg
Discover Tilburg, the Netherlands’ vibrant city of makers. A creative student city with a dynamic arts scene and ongoing urban development.