city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Lublin: Poland’s Hub of Culture and Innovation
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Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
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Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
How to Use Data to Support Place Branding and Location Promotion
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How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
A City Brand Assessment of Warsaw, Poland
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In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
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Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.