City Marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Vilnius
Discover how Vilnius, Lithuania, is building a more visible, accessible and welcoming city for international talent, from arrival to integration.
David Gilbert on Place Leadership, Civic Confidence and Cleveland’s Evolution
Destination Cleveland CEO David Gilbert discusses place leadership, civic pride, destination marketing, talent attraction, and Cleveland's transformation.
Luuk Helleman on How The Hague Is Rethinking City Branding
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch
Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.