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A City Brand Assessment of Warsaw, Poland

In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

Calin Hertioga On Brands and How to Build a Future-Oriented Branding Strategy

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

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