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Costa Rica

How Sustainability Impacts Soft Power and Nation Brands – Presentation

Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story

Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.

Costa Rica Country Performance, Brand Strength and Reputation

Costa Rica's economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.

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