Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
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