Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Costa Rica's economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Glenn Jampol shares his thoughts on the current state of tourism sustainability in Costa Rica, a leading destination for ecotourism and responsible tourism experiences.
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