Earlier this week TPBO founder Florian Kaefer was part of a panel workshop at the Brand Finance Global Soft Power Summit in London, on how sustainability impacts soft power and nation brands – and by extension country branding.
If you missed the event, here the recording.
(One) conclusion: Linking sustainability with nation brands can be challenging – but also hugely rewarding and economically successful.
And: sustainability and place brand stewardship are really to sides of the same coin. Why? Find out in the presentation!
Interested in the topic? Check out our recent panel article on how sustainability impacts place branding and vice versa.