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country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Country Profiles

USA Country Performance, Nation Brand Image and Reputation

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USA country performance, nation brand image and reputation, according to international indices and studies on livability, economic development, environmental performance, nation brand value, business attractiveness.
Country Profiles

Costa Rica Country Performance, Brand Strength and Reputation

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Costa Rica's economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.
Country Profiles

Canada Country Performance, Brand Strength and Reputation

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Canada's country performance, nation brand value and reputation, according to studies on livability, economic competitiveness, sustainability, happiness.
Country Profiles

Chile Country Performance, Brand Stength and Reputation

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Chile’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Country Profiles

South Africa Country Performance, Brand Strength and Reputation

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South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Country Profiles

Brazil Country Performance, Nation Brand Strength and Reputation

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Brazil: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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