- Introducing: World's Best in Place Branding -spot_img

country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Insights & Advice

Global Soft Power Index 2024: Key Trends and What They Mean

TPBO -
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.

Country Observatory

TPBO-Editor -
Explore our Country Observatory: Benchmarking country performance, brand strength, and reputation with summaries of rankings, studies, and indices. Gain insights on economic competitiveness, soft power, and international image.
Book Reviews

Marketing Countries, Places, and Place-associated Brands – Book Review

TPBO -
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Observations

Brand New Zealand: Reputation Strengths and Positioning Opportunities

TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Observations

Is America Back Again? Rebuilding Brand America

TPBO -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Insights & Advice

How to Use Soft Power and Hard Power in Country Reputation Building

TPBO -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
123...9Page 1 of 9
Join Place Brand Impact Story Challenge!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon