How to Use Soft Power and Hard Power in Country Reputation Building
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
South Korea Country Performance, Brand Strength and Reputation
South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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Soft Power of Countries and Nations: Why It Matters and How to Measure It
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
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The Good Country Equation by Simon Anholt: Why You Should Read This Book
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.
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