Place brand insights, strategies, stories and examples
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
USA country performance, nation brand image and reputation, according to international indices and studies on livability, economic development, environmental performance, nation brand value, business attractiveness.
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Germany’s country performance, nation brand image and reputation, according to international indices and studies measuring livability, sustainability, nation brand value, economic development, tourism.
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Australia’s country performance, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, tourism.
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China country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, soft power and talent attraction.
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Russia country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development and more.
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