country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Global Soft Power Index 2024: Key Trends and What They Mean
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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Country Observatory: Performance, Brand Strength, Reputation Insights
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Country Observatory: what leading rankings reveal about the economic competitiveness, brand strength, soft power and reputation of countries.
Marketing Countries, Places, and Place-associated Brands – Book Review
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Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
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What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Is America Back Again? Rebuilding Brand America
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Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
How to Use Soft Power and Hard Power in Country Reputation Building
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.