country image | The Place Brand Observer

From Competitive Identity to the Good Country Equation and Place Branding 2.0 | Simon Anholt

2 April 20202 April 2020 The Editorial Team country image, Good Country Index, Simon Anholt

Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity

Interviews

On Brands and How to Build a Future-Oriented Branding Strategy | Interview with Calin Hertioga

12 March 202020 March 2020 The Editorial Team branding, city brand, city marketing, country image, destination marketing, Europe, place brand consultants, premium access, reputation, travel and tourism

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

Country Branding Interviews Nation Branding Place Brand Image Place Branding

On the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India | Interview with Harry Kosato

5 March 202023 March 2020 The Editorial Team Asia, country image, country of origin, England, India, Japan

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

City Branding Interviews Place Branding Public Diplomacy

On City Branding in China, Image Research and PubIic Diplomacy | Interview with Hong Fan

6 February 202020 March 2020 The Editorial Team Asia, China, city image, city marketing, country image, place brand consultants, place brand researchers, placemaking

Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.

Bangladesh example of how tourism advertising impacts destination image

Country Branding Destination Branding Place Branding Research Insights

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

24 September 201925 October 2019 The Editorial Team advertising, Asia, country image, premium access, travel and tourism

How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.

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