Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
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Costa Rica country guide: its economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.
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Peru country guide: its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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Ernesto Melgar in this interview shares his thoughts on Peru’s history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
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