Spain Country Performance, Nation Brand Strength and Reputation
Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
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country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
South Africa Country Performance, Nation Brand Strength and Reputation
South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
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Sweden Country Performance, Nation Brand Strength and Reputation
Sweden’s country performance, nation brand strength and reputation, according to international rankings on sustainability, liveability and brand value.
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Interview with Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
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Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
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