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  • International Place Branding Research Conference 2019: Key Takeaways
  • Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek
  • My Reflections on the 4th International Place Branding Conference in Greece, November 2019
  • How Cities Like Copenhagen Succeed with Talent Attraction | Interview with Morten King-Grubert
  • Sustainability as Place Brand Position: Research Insights from Thailand

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country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Bangladesh example of how tourism advertising impacts destination image
Country Branding Destination Branding Place Branding Research Insights 

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

24 September 201925 October 2019 The Editorial Team advertising, Asia, country image, premium access, travel and tourism

How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.

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country reputation strategies, rankings, insights
Place Brand Image 

Country Reputation: Insights, Benchmarking, Strategies

Country reputation: how does a country gain a favorable reputation? And what can country leaders do to overcome a negative image or reputation? Which countries have the strongest reputation? Answers here.

Read more
Christopher Browning, University of Warwick
Interviews Nation Branding Public Diplomacy 

Interview with Christopher Browning on Humour, Nation Branding and the Politics of Identity

8 August 201929 August 2019 The Editorial Team country image, nations, place identity, UK

The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.

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How to overcome place image challenges, perception gaps
Expert Advice How-To Guides Place Brand Image Place Branding 

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201916 October 2019 The Editorial Team city image, country image, image management, panel, place brand perception, premium access

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

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Costa Rica country performance, brand, reputation
Country Profiles 

Costa Rica Economic Performance, Brand Strength and Reputation

16 July 20199 December 2019 The Editorial Team Costa Rica, country brands, country image, Latin America, premium access

Costa Rica’s economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.

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The Place Brand Observer is a unique platform uniting those interested in and working on place branding. What I like the most is the variety of information and dispersed case studies and opinions about diverse places that can be found on PlaceBrandObserver.com. - Dr Stella Kladou

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  • International Place Branding Research Conference 2019: Key Takeaways
  • Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek
  • My Reflections on the 4th International Place Branding Conference in Greece, November 2019

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