Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.