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Economic Development

Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.

Case Studies

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Case Studies

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Case Studies

City Branding Case Study: The Story of Edmonton, Canada

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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Expert Advice

How to Measure Return on Investment of Sustainability in Destinations

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Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Uncategorized

Country Brands Asia: Bhutan – A Demure Brand

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Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Expert Advice

Not Just About Money: How Cities Become Leaders in Talent Attraction

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Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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