Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
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Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
How Narrative and Storytelling Impact the Economic Development of Places
How narrative and storytelling impact the social and economic development of places: expert views
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Development Counsellors International (DCI)
Development Counsellors International (DCI): North America’s leaders in place branding and marketing since 1960, focusing on tourism and economic development.
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Constanza Cea on How Chile is Creating Future
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
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Portugal Country Performance, Brand Strength and Reputation
Portugal – its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.
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