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Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Rod Crider on Economic Development in the USA: Then and Now
TPBO -
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
TPBO -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
How Economic Development Programs Can Change Perceptions of Places
TPBO -
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
How Narrative and Storytelling Impact the Economic Development of Places
TPBO -
How narrative and storytelling impact the social and economic development of places: expert views
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