Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
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Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands
New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
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Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent – and a good deal of attention – through its innovative place branding initiatives.
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How to Attract and Retain Talent During the Pandemic: Strategies and Examples
Key insights and advice from are recent webinar by Future Place Leadership on how to attract and retain talent during the coronavirus pandemic, with examples from talent attraction organizations in Europe.
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