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Economic Development

Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.

Expert Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Expert Advice

How Narrative and Storytelling Impact the Economic Development of Places

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How narrative and storytelling impact the social and economic development of places: expert views

Development Counsellors International (DCI)

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Development Counsellors International (DCI): North America's leaders in place branding and marketing since 1960, focusing on tourism and economic development.
Interviews

Constanza Cea on How Chile is Creating Future

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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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