Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Vincent Gollain on How French Territories Are Rethinking Attractiveness
Vincent Gollain of CNER, the French federation of economic development and attractiveness agencies, on how French territories are rethinking attractiveness, being "legible" to target audiences, AI and the rise of mid-sized cities.
Who Positions the Place? A Question for Swiss Location Marketing
Who holds the mandate for how a place is perceived externally? Expert views, Swiss models and three questions.
How AI Is Reinforcing Singapore’s Global Competitiveness
How is artificial intelligence shaping Singapore's international competitiveness? Laurence Liew of AI Singapore discusses trust, governance, talent, innovation and the country's long-term AI strategy.
When Places Stop Talking About Themselves – Editor’s Note
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
Durham Region
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’