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Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Shopping Centers: Opportunity for Place Branding and Community Development?
TPBO -
How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
TPBO -
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Hot Destinations in 2023 for Talent, Investors, Tourism
TPBO -
Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Innovative Place Branding for Sustainability: Obstacles & Challenges
TPBO -
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
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