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Japan

Japan: Learn about latest country brand insights and thoughts on the branding of Japan, its national reputation, country-of-origin strength and positioning as popular destination in Asia.

Country Profiles

Japan Country Performance, Nation Brand Image and Reputation

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Japan's country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.
City Profiles

Tokyo City Performance, Brand Image and Reputation

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Tokyo's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

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Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Interviews

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

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Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Research Insights

Digital Country Index 2017: Winners, Losers and Trends

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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Observations

Current State of Place Branding Practice in Asia

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Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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