Japan Country Brand Insights, Brand Image, National Reputation

Tokyo City Performance, Brand Image and Reputation

27 August 201817 September 2018 The Editorial Team Asia, city brand, city image, Japan, livability, premium access, Tokyo

Tokyo’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Country Profiles

Japan Country Performance, Nation Brand Image and Reputation

4 May 201825 August 2018 The Editorial Team Asia, country brands, country image, Japan, livability, premium access, reputation, sustainability, talent attraction

Japan’s country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.

Research Insights

Digital Country Index 2017: Winners, Losers and Trends

27 June 201725 August 2018 The Editorial Team Brazil, Canada, country brands, country rankings, France, Japan, ranking, UK, USA

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

Place Branding

Current State of Place Branding Practice in Asia

31 March 201710 December 2017 The Editorial Team Asia, China, country of origin, Dubai, India, Indonesia, Japan, Singapore, South Korea

Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.

Interviews Nation Branding Public Diplomacy

Interview with Nancy Snow on Japan, Nation Brands and Public Diplomacy

21 April 201618 January 2018 The Editorial Team Asia, cultural diplomacy, Japan, nations, place brand consultants, place brand researchers, premium access

Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.

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