Japan Country Brand Insights, Brand Image, National Reputation

Japan Country Performance, Nation Brand Image and Reputation

4 May 20182 July 2018 The Editorial Team Asia, country brands, country image, Japan, livability, premium access, reputation, sustainability, talent attraction

Japan’s country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.

Research Insights

Digital Country Index 2017: Winners, Losers and Trends

27 June 201726 June 2017 The Editorial Team Brazil, Canada, country brands, country rankings, France, Japan, ranking, UK, USA

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

Place Branding

Current State of Place Branding Practice in Asia

31 March 201710 December 2017 The Editorial Team Asia, China, country of origin, Dubai, India, Indonesia, Japan, Singapore, South Korea

Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.

Interviews Nation Branding Public Diplomacy

Interview with Nancy Snow on Japan, Nation Brands and Public Diplomacy

21 April 201618 January 2018 The Editorial Team Asia, cultural diplomacy, Japan, nations, place brand consultants, place brand researchers, premium access

Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.

City Branding Interviews

Interview with Keith Dinnie, Place Branding Scholar and Advisor

3 September 201520 May 2018 The Editorial Team consultancy, Japan, place brand consultants, place brand researchers, premium access, South Africa, South Korea, Sweden

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.