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Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

Tokyo City Performance, Brand Image and Reputation

Tokyo's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Japan Country Performance, Nation Brand Image and Reputation

Japan's country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.

Digital Country Index 2017: Winners, Losers and Trends

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

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