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Japan

Japan: Learn about latest country brand insights and thoughts on the branding of Japan, its national reputation, country-of-origin strength and positioning as popular destination in Asia.

Interviews

Nancy Snow on Japan, Nation Brands and Public Diplomacy

TPBO -
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Interviews

Keith Dinnie, Place Branding Scholar and Advisor

TPBO -
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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