Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
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South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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New Delhi’s attractiveness for investors, high potentials and visitors, according to international rankings and indices: its city brand strength and reputation.
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Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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