Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
How AI Is Reinforcing Singapore’s Global Competitiveness
How is artificial intelligence shaping Singapore's international competitiveness? Laurence Liew of AI Singapore discusses trust, governance, talent, innovation and the country's long-term AI strategy.
Viriya Taecharungroj on Innovation, Technology and Place Branding
An interview with Viriya Taecharungroj on innovation, technology and place branding, and how universities, talent and innovation systems shape the competitiveness of cities and region
IdeaWorks Design & Strategy
Meet IdeaWorks - a New Delhi-based agency specialising in place branding, strategic marketing, and global reputation building since 2006.
Shyam Vasudevan on Branding, Psychology, and Lessons from India
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.
Giannina Warren
Meet Dr. Giannina Warren, consultant and training facilitator through The Place Brand Academy, Associate Professor at RMIT University Vietnam.
Busan – City Performance, Brand Strength and Reputation
How Busan performs in rankings of economic competitiveness, city brand strength and reputation, liveability and urban sustainability.