Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
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Shanghai: how attractive is China’s largest city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Shanghai’s economic performance, brand strength and reputation.
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Beijing’s economic performance, brand strength and reputation, according to international rankings and studies measuring livability, urban health and sustainability, financial strength and city image.
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Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
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Hong Kong’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, innovation and sustainability.
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