Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
KOH Buck Song Speaker Profile
Koh Buck Song (family name: Koh) is a Singaporean country brand advisor who has advised the Singapore government on many aspects of economic and...
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Public Diplomacy in Asia 2021 Conference Recap
A short summary and recap of the Public Diplomacy in Asia conference by the Singapore International Foundation, which took place in July 2021.
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Public Diplomacy in Asia – Conference Preview
Partner contribution - Is people-to-people diplomacy the future of international relations in today’s hyper-connected world? How might states tap into the growing influence wielded...