Latest:
  • How to Brand a Hotel? Example 25hours | Interview with Bruno Marti
  • International Place Branding Research Conference 2019: Key Takeaways
  • Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek
  • My Reflections on the 4th International Place Branding Conference in Greece, November 2019
  • How Cities Like Copenhagen Succeed with Talent Attraction | Interview with Morten King-Grubert

The Place Brand Observer

Place brand insights, strategies, stories and examples

  • Topics
    • Economic Development
    • Place Branding
      • City Branding
      • Destination Branding
      • Regional Branding
      • Nation Branding
      • Country Branding
    • Placemaking
    • Place Marketing
      • City Marketing
      • Destination Marketing
    • Public Diplomacy
    • Reputation
      • City Reputation
      • Country Reputation
    • Talent Attraction
  • How To
    • Guides & Tutorials
    • Place Branding Examples
    • Place Brand Academy
    • Expert Directory
      • Specialized Place Brand Consultants
      • Recommended Speakers
      • Academic Researchers
    • Recommended Books
  • Events
    • Upcoming Conferences
    • Conference Reflections
  • Interviews
    • All interviews
      • Latest Interviews
    • City brand professionals
    • Country brand professionals
    • Destination brand professionals
    • Economic development professionals
    • Placemaking professionals
    • Consultants
    • Public diplomacy professionals
    • Place brand researchers
  • Research
    • Expert Panel
      • Latest Panel Insights
    • Latest Research Insights
    • City Observatory
    • Country Observatory
    • Destination Observatory
    • Place Brand Theory
    • Academic Journals
  • Profiles & Reports
    • City Profiles
    • Country Profiles
    • Best Places for Digital Nomads
    • Best Cities for MICE
    • Destination Reports
    • Country Reports
  • About
    • About TPBO
    • Our Services
    • Testimonials
    • Contact
  • TPBO Premium
    • Subscribe Here
    • Why Subscribe?
    • Log In
    • My Account

Asia

Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:

Sustainability as place brand position: research insights from Thailand
City Branding Research Insights 

Sustainability as Place Brand Position: Research Insights from Thailand

26 November 20199 December 2019 The Editorial Team 0 Comments Asia, city, Place Branding Journal, premium access, sustainability, sustainable development

Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.

Read more
Bangladesh example of how tourism advertising impacts destination image
Country Branding Destination Branding Place Branding Research Insights 

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

24 September 201925 October 2019 The Editorial Team advertising, Asia, country image, premium access, travel and tourism

How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.

Read more
Shanghai city performance, brand strength, reputation
City Profiles 

Shanghai City Guide: Economic Performance, Brand Strength and Reputation

26 March 201918 June 2019 The Editorial Team Asia, China, city, city brand, city image, premium access

Shanghai: how attractive is China’s largest city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Shanghai’s economic performance, brand strength and reputation.

Read more
Beijing city performance, brand strength and reputation analysis
City Profiles 

Beijing City Performance, Brand Strength and Reputation

19 March 201918 June 2019 The Editorial Team Asia, China, city, city brand, city image, premium access

Beijing’s economic performance, brand strength and reputation, according to international rankings and studies measuring livability, urban health and sustainability, financial strength and city image.

Read more
Interviews Place Branding 

Interview with Brian Richards on Place Branding Success Strategies and New Zealand

22 November 201828 November 2018 The Editorial Team Asia, New Zealand, place brand consultants, premium access

Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.

Read more
  • ← Previous

Let’s connect:

TPBO at a glance

The leading online magazine and research hub on place branding, economic development, talent attraction, place marketing, placemaking, public diplomacy. Covering topics such as reputation, sustainability, tourism, cities and communities, regional development and digital nomads.

What I like the most is the variety of information and dispersed case studies and opinions about diverse places that can be found on PlaceBrandObserver.com. - Dr Stella Kladou

Email updates:

No time to visit the website regularly? Sign up for monthly email summaries to stay in the loop!

Digital nomads: how to be one, how to attract them

Just published:

  • How to Brand a Hotel? Example 25hours | Interview with Bruno Marti
  • International Place Branding Research Conference 2019: Key Takeaways
  • Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek

Browse knowledge library:

Upcoming conferences:

Nordic Place Branding Conference

2 April | Oslo, Norway

Details here

Academy:

Details here

  • About TPBO
  • Testimonials
  • Sitemap
  • Privacy & Cookies Policy
  • Copyright & Disclosure
  • Publication Options
  • Services we offer
  • Get updates via email
Copyright © 2019 The Place Brand Observer. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.
This website uses cookies to improve your experience. OK More
Privacy & Cookies Policy

Necessary Always Enabled