Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.