Place brand insights, strategies, stories and examples
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
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Hong Kong’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, innovation and sustainability.
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Auckland city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
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Tokyo’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
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