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Book Review: The Place Economy – Placemaking by Andrew Hoyne

Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.

The Beauty of the Less Significant — City Branding by Other Means

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.

Christopher Hire on Cities, Innovation and City Branding

Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.

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