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Melbourne

Melbourne: Learn about latest city brand insights and thoughts on the place branding of Melbourne, its reputation as city to live and study, and its positioning as popular city destination in Australia.

2thinknow Data Innovation Agency

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2thinknow Innovation Agency, established in Melbourne, Australia, in 2006, uses its networked services model to create innovation teams. More about the company and its services here.

Hoyne

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Hoyne: experts in corporate/retail branding - and Australia’s leading property marketing agency. Specialized in brand and marketing strategy, naming and brand identity, property branding and marketing.
City Profiles

Melbourne City Performance, Brand Strength and Reputation

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Melbourne city performance, brand image and reputation, according to international studies and rankings measuring livability, economic development, sustainability, talent attraction and brand performance.
Expert Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Expert Advice

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

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Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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