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Mexico

Mexico: Learn about country brand insights, national reputation and thoughts on the place brand positioning and country-of-origin appeal of Mexico in North America.

Case Studies

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

TPBO -
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.

How Presidents Influence Country Brands: Examples from Latin America

TPBO -
Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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