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Mexico: Learn about country brand insights, national reputation and thoughts on the place brand positioning and country-of-origin appeal of Mexico in North America.

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How Presidents Influence Country Brands: Examples from Latin America

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Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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