Place brand insights, strategies, stories and examples
Mexico: Learn about country brand insights, national reputation and thoughts on the place brand positioning and country-of-origin appeal of Mexico in North America.
Mexico City performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Read more
We take a closer look at Mexico’s changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.
Read more
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Read more
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
Read more
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
Read more