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Mexico

Mexico City Performance, Brand Strength and Reputation

Mexico City performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Mexico Country Performance, Brand Strength and Reputation

Mexico’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico

We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.

Current State of Place Branding Practice in Latin America

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

Current State of Place Branding Practice in North America

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
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