Mexico | The Place Brand Observer

Mexico City Performance, Brand Strength and Reputation

27 March 20183 January 2020 The Editorial Team city brand, city image, Latin America, livability, Mexico, North America, reputation, sustainability

Mexico City performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Nation Branding Place Branding

Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico

15 February 201826 February 2018 The Editorial Team country image, Mexico, North America, premium access

We take a closer look at Mexico’s changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.

Place Branding

Current State of Place Branding Practice in Latin America

12 March 201719 April 2018 The Editorial Team Brazil, Colombia, Costa Rica, country of origin, Latin America, Mexico

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

Place Branding

Current State of Place Branding Practice in North America

27 January 201710 December 2017 The Editorial Team Canada, Mexico, North America, USA

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.

Case Studies City Branding Expert Advice

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

29 November 201631 January 2018 The Editorial Team brand identity, brand image, city brand, Gunter Soydanbay, Mexico, strategy

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.