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  • Uruguay a Good Place for Filmmakers and Feature Film Productions? Interview with Pepi Gonçalvez
  • Uruguay a Good Place to Live, Invest or Visit? Country Report
  • Interview with Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends
  • Stockholm City Performance, Brand Strength and Reputation
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Mexico

Mexico: Learn about country brand insights, national reputation and thoughts on the place brand positioning and country-of-origin appeal of Mexico in North America.

Mexico city brand image and reputation
City Profiles 

Mexico City Performance, Brand Image and Reputation

27 March 201828 August 2018 The Editorial Team city brand, city image, Latin America, livability, Mexico, North America, premium access, reputation, sustainability

Mexico City performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

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How COCO movie and Luzia show influence Mexico country image
Nation Branding Place Branding 

Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico

15 February 201826 February 2018 The Editorial Team country image, Mexico, North America, premium access

We take a closer look at Mexico’s changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.

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Learn about place branding in Latin America
Place Branding 

Current State of Place Branding Practice in Latin America

12 March 201719 April 2018 The Editorial Team Brazil, Colombia, Costa Rica, country of origin, Latin America, Mexico

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

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Place branding practice North America
Place Branding 

Current State of Place Branding Practice in North America

27 January 201710 December 2017 The Editorial Team Canada, Mexico, North America, USA

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.

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Guadalajara place branding example
Case Studies City Branding Expert Advice 

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

29 November 201631 January 2018 The Editorial Team brand identity, brand image, city brand, Gunter Soydanbay, Mexico, strategy

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.

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Testimonial:

“What I like the most about TPBO is that it is really a one-stop-shop type of place where you can track what is going on in place branding around the world – and that it combines academic and practitioners’ perspectives on the subject.”

Marta Hereźniak  (Poland)

Just published:

  • Uruguay a Good Place for Filmmakers and Feature Film Productions? Interview with Pepi Gonçalvez
  • Uruguay a Good Place to Live, Invest or Visit? Country Report
  • Interview with Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

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Upcoming events:

Nordic Place Branding Conference

3 April | Stockholm (Sweden)

More events + details here

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