Middle East
Eli Avraham on Place Image and Media Coverage of Cities and Countries
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Joao Freire on Place Branding Practices in Portugal and the Middle East
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.