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Joao Freire on Place Branding Practices in Portugal and the Middle East

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Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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