Place brand insights, strategies, stories and examples
Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
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Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
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Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
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Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.
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