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Nation Brand Builders: Book Review
Edwin Schmidheiny on International Branding
Is America Back Again? Rebuilding Brand America
Place Branding Academy is Finally Here!
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Middle East

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

31 August 201810 May 2020 The Editorial Team Asia, city brand, city brand professionals, City Branding, Economic Development, Israel, Middle East, Talent Attraction, Tel Aviv

Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.

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Country Profiles

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

5 June 201810 August 2020 The Editorial Team country brands, country image, Israel, Middle East, nation brand value, premium access, reputation

Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.

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NEOM: arcadia and utopia

NEOM: A Tale of Archetypes – Arcadia and Utopia

28 December 201731 January 2018 The Editorial Team city, Gunter Soydanbay, Middle East, Place Branding, placemaking

NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.

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AINNIA branding project

Branding AINNIA: A Fairy-Tale Place That Never Came True

28 July 201714 April 2018 The Editorial Team Middle East, Place Branding, placemaking, strategy, United Arab Emirates

Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.

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Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201710 May 2020 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

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Nation Brand Builders: Book Review
Edwin Schmidheiny on International Branding
Is America Back Again? Rebuilding Brand America

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