Middle East | The Place Brand Observer

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

5 June 20184 January 2020 The Editorial Team country brands, country image, Israel, Middle East, premium access, reputation

Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.

Place Branding

NEOM: A Tale of Archetypes – Arcadia and Utopia

28 December 201731 January 2018 The Editorial Team city, Gunter Soydanbay, Middle East, placemaking

NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.

Place Branding

Branding AINNIA: A Fairy-Tale Place That Never Came True

28 July 201714 April 2018 The Editorial Team Middle East, placemaking, strategy, United Arab Emirates

Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.

Interviews

Interview with Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201720 December 2017 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.