Latest:

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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Middle East

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

31 August 201810 May 2020 The Editorial Team Asia, city brand, city brand professionals, City Branding, Economic Development, Israel, Middle East, Talent Attraction, Tel Aviv

Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.

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Country Profiles

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

5 June 201810 August 2020 The Editorial Team country brands, country image, Israel, Middle East, nation brand value, premium access, reputation

Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.

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NEOM: arcadia and utopia

NEOM: A Tale of Archetypes – Arcadia and Utopia

28 December 201731 January 2018 The Editorial Team city, Gunter Soydanbay, Middle East, Place Branding, placemaking

NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.

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AINNIA branding project

Branding AINNIA: A Fairy-Tale Place That Never Came True

28 July 201714 April 2018 The Editorial Team Middle East, Place Branding, placemaking, strategy, United Arab Emirates

Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.

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Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201710 May 2020 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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