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Middle East

Country Profiles

Qatar – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Qatar's economic performance, sustainability, country brand strength and reputation, according to leading rankings and indices.
Country Profiles

United Arab Emirates – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore UAE's economic performance, sustainability, country brand strength and reputation, according to leading rankings and indices.
Country Profiles

Saudi Arabia – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore how Saudi Arabia fares in economic performance, sustainability, country brand strength and reputation, according to leading rankings.
Country Profiles

Israel – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Snapshot of Israel's performance, economic competitiveness, country brand strength and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
Interviews

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Case Studies

NEOM: A Tale of Archetypes – Arcadia and Utopia

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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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