Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
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