- Introducing: World's Best in Place Branding -spot_img

Middle East

Country Profiles

Saudi Arabia Country Performance, Brand Strength and Reputation

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How Saudi Arabia fares in economic performance, sustainability, country brand strength and reputation, according to leading rankings.
Country Profiles

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

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Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
Interviews

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Case Studies

NEOM: A Tale of Archetypes – Arcadia and Utopia

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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
Case Studies

Branding AINNIA: A Fairy-Tale Place That Never Came True

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Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
Interviews

Eli Avraham on Place Image and Media Coverage of Cities and Countries

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Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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