Latest:

Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future
How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8
Portugal Country Performance, Brand Strength and Reputation

TPBO

The Place Brand Observer

About
Explore Places
- Cities
- Countries
- Destinations
- Regions
Place Branding Explained
The Book
- Other Books You May Like
Podcast
- Other Podcasts You May Like
Go Premium

Middle East

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

31 August 201810 May 2020 The Editorial Team Asia, city brand, city brand professionals, City Branding, Economic Development, Israel, Middle East, Talent Attraction, Tel Aviv

Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.

Read more

Country Profiles

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

5 June 201810 August 2020 The Editorial Team country brands, country image, Israel, Middle East, nation brand value, premium access, reputation

Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.

Read more

NEOM: arcadia and utopia

NEOM: A Tale of Archetypes – Arcadia and Utopia

28 December 201731 January 2018 The Editorial Team city, Gunter Soydanbay, Middle East, Place Branding, placemaking

NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.

Read more

AINNIA branding project

Branding AINNIA: A Fairy-Tale Place That Never Came True

28 July 201714 April 2018 The Editorial Team Middle East, Place Branding, placemaking, strategy, United Arab Emirates

Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.

Read more

Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201710 May 2020 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

Read more

← Previous

Explore: New Zealand

Tune in

Listen to the latest episodes HERE

Just published

Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

About TPBO
Our Services
Join TPBO Premium
Testimonials

Privacy & Cookies Policy
Copyright & Disclosure
Email newsletter
Sitemap

Recommended Speakers
Specialized Consultants
Leading Professionals
Global Expert Panel

Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT