Norway
Norway: Latest insights, analysis and trends linked to Norway’s country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Norway internationally.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
TPBO -
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Reflections on the International Branding Strategy of the Nordic Region
TPBO -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.