Norway: Latest insights, analysis and trends linked to Norway’s country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Norway internationally.
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
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