Norway: Latest insights, analysis and trends linked to Norway’s country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Norway internationally.
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway’s dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Read more
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital’s economic development and talent attraction ambitions.
Read more
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
Read more
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Read more
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Read more