Place brand insights, strategies, stories and examples
Norway: Latest insights, analysis and trends linked to Norway’s country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Norway internationally.
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital’s economic development and talent attraction ambitions.
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Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
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Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
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