Interview with Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway’s dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.

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How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital

The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital’s economic development and talent attraction ambitions.

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