TPBO Reading

City and country profiles with a TPBO reading: how each place presents itself, how it is seen from outside, and where the two differ.

Country Profiles

Editorial Team -

Sweden: a country brand carried by its values, while its cities and regions compete on their own stories.

City Profiles

Editorial Team -

Stockholm: from a city known for its beauty to one known for its start-ups, and its claim to be the capital of Scandinavia.

Country Profiles

Editorial Team -

Switzerland: near the top of most rankings, read through more than ten years of our interviews on Swissness, investment and place branding.

City Profiles

Editorial Team -

Copenhagen: known for livability and urban design, and promoted as part of a region that reaches into Sweden.

Country Profiles

Editorial Team -

Denmark: one national talent story, a capital region that reaches into Sweden, and what our interviews say about how the two fit together.

Country Profiles

Editorial Team -

New Zealand: the clean and green country brand we have followed since 2016, and what the rankings and our reporting say about it today.

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