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Place Brand Researchers

Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.

Interviews

Giannina Warren on Professionalizing Place Branding

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Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...
Interviews

Florida Clements on Place Identity and the Isle of Man

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Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

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Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Interviews

Hong Fan on City Branding in China, Image Research and Public Diplomacy

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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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