Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

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Joao Freire Researcher Profile

Joao Freire as place branding researcher focuses on place brand image, architecture, models of governance and brand attributes. More in his researcher profile.

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