place brand researchers
Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Joao Freire Researcher Profile
Joao Freire as place branding researcher focuses on place brand image, architecture, models of governance and brand attributes. More in his researcher profile.
Efe Sevin Researcher Profile
Efe Sevin as place branding researcher focuses on empirical data, visualization, social media and networks. More about his work and approach in this researcher profile.
Mihalis Kavaratzis Researcher Profile
Dr. Mihalis Kavaratzis as researcher focuses on identity-based place branding, stakeholder involvement and destination image.
Martin Boisen Researcher Profile
Martin Boisen researches how place management, place marketing and place branding arose and evolved as part of urban and regional governance.
Chunying Wen on Place Branding Research and City Branding in China
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.