- Introducing: World's Best in Place Branding -
Place Brand Researchers
Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology
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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Stella Kladou on How Culture Impacts City Branding
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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
TPBO -
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding
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Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
Chunying Wen on Place Branding Research and City Branding in China
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Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
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Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
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