Brands, Trust and the Transparency Revolution
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Place Branders, Don’t Mess With The People’s Brand!
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Simon Anholt on Governments, Nations, Responsibility
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
Introduction to Place Branding
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Place Branding Joys and Sorrows: Logos and Slogans
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.