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Place Branding
Brands, Trust and the Transparency Revolution
TPBO -
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Place Branders, Don’t Mess With The People’s Brand!
TPBO -
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Simon Anholt on Governments, Nations, Responsibility
TPBO -
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
Introduction to Place Branding
TPBO -
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Place Branding Joys and Sorrows: Logos and Slogans
TPBO -
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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