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sustainable development

Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.

Interviews

Rafael Enzler on Placemaking in Switzerland

TPBO -
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Expert Advice

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

Malcolm Allan -
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
Expert Advice

Place Branding 2021: Key Priorities and Trends to Watch

TPBO -
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Case Studies

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

TPBO -
Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
Case Studies

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

TPBO -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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