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Destination Profiles

Destination profiles: When we talk about the reputation, quality experiences and competitiveness of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. Sustainability performance is a key focus of our destination profiles.

Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Case Studies

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

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Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Country Showcases

Slovenia: A Model for Sustainable Tourism

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Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in the Philippines

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Ecotourism expert Susan Santos de Cárdenas shares her thoughts on the current state of destination development and tourism sustainability in the Philippines.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Cyprus

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Destination Check Cyprus: Sustainable tourism expert Salli Felton on the current state of the country's destination development and tourism sustainability.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Australia

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Destination Australia - sustainable tourism leader or laggard? Susanne Becken and Stewart Moore reflect on destination sustainability Down Under.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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