Destination profiles: When we talk about the reputation, quality experiences and competitiveness of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. Sustainability performance is a key focus of our destination profiles.
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland – how it has been impacted by the coronavirus pandemic, the trend towards sustainable development – and the region’s destination marketing priorities.
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Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
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Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
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Uruguay: how attractive for visitors, investors, international talent? Answers to those and similar questions in this Uruguay country report, featuring general information and in-depth interviews with government officials, investors, entrepreneurs and producers.
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Which destinations are the safest to visit, and which the healthiest and most sustainable? How to strengthen destination identity and reputation? Find out in our Destination Observatory.
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