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CATEGORY

Destination Profiles

Destination profiles: When we talk about the reputation, quality experiences and competitiveness of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. Sustainability performance is a key focus of our destination profiles.

Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland

TPBO -
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Case Studies

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

TPBO -
Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Country Reports

Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report

Florian Kaefer -
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Country Reports

Uruguay a Good Place to Live, Invest or Visit? Country Report

TPBO -
Uruguay: how attractive for visitors, investors, international talent? Answers to those and similar questions in this Uruguay country report, featuring general information and in-depth interviews with government officials, investors, entrepreneurs and producers.
Destination Profiles

Destination Observatory

TPBO -
Which destinations are the safest to visit, and which the healthiest and most sustainable? How to strengthen destination identity and reputation? Find out in our Destination Observatory.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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