Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
Tourism Brands and Destination Marketing Campaigns in Asia
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
Peter Richards on Responsible Tourism and Community Development in Asia
Peter Richards on community-based tourism in Thailand and Myanmar, why CBT fails when villages distrust each other, and treating community members as partners rather than products.
Destination Check: Current State of Tourism Sustainability in Costa Rica
Glenn Jampol shares his thoughts on the current state of tourism sustainability in Costa Rica, a leading destination for ecotourism and responsible tourism experiences.
Megan Epler Wood on Pioneering Ecotourism and Championing Tourism Sustainability
Megan Epler Wood, founder of the International Ecotourism Society, on why ecotourism has to work as commerce before it can work as conservation, and why sustainable infrastructure is the field's most urgent gap.