Sebastian Zenker Researcher Profile

Sebastian Zenker is a professor at Copenhagen Business School. As city branding and tourism researcher he focuses on overtourism, destination brands and place marketing. More about his work and approach in this researcher profile.

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Interview with Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.

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How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update

How vloggers and online influencers are shaking up destination marketing practices, and the do’s and don’ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.

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Interview with Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.

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