Doug Lansky is a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book ‘Travel, the Guide’, this interview is an eye opener for those in charge of managing and marketing destinations.
- The main changes in the tourism industry of late;
- Why destinations need to be on top of the sustainability game to remain competitive;
- Why destination marketing work should be measured by revenues, rather than number of visitors;
- The importance of reviews and why destination marketers need to focus on fixing problems and deliver on the brand promise, rather than promotion.
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