destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
Kobby Mensah on Ghana’s Next Chapter in Tourism and Place Positioning
Kobby Mensah discusses Ghana’s tourism positioning, investment, digitalisation and the need to broaden its international story beyond heritage and culture.
Peloponnese
Discover how the Peloponnese connects myth, landscape, and innovation through a new place brand rooted in sustainability and local identity.
Liisa Kokkarinen on How Finland Built a National Standard for Sustainable Tourism
Liisa Kokkarinen shares how the Sustainable Travel Finland program is shaping Finland’s reputation as a global leader in sustainable tourism.
Hele Lõhmus on Tallinn’s Path to Smarter, More Sustainable Tourism
Discover how Tallinn is leading the way in sustainable urban tourism. Hele Lõhmus shares insights on innovation, green travel, and long-term destination branding.
Destination Marketing Insights: U.S. Outbound Travel Trends in 2025
Latest insights into U.S. Outbound Travel Trends in 2025 and destination marketing by Danny Cohanpour of Trove Tourism Development Advisors.