Total Destination Marketing

Company profile of Total Destination Marketing (TDM), a highly experienced agency and consultancy specialized in place branding, destination marketing, tourism and economic development challenges.

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Interview with Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands

Rebecca Smith in this interview discusses New Zealand’s approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.

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Interview with Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration

Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen’s city brand success.

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