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destination marketing

Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!

More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.

Interviews

Mary Harris on the Future of Place Branding: Tech, Storytelling, and Strategy

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Explore Mary Harris's illuminating insights into the intersection of technology, storytelling, and place branding in our exclusive interview.
Insights & Advice

How to Use Data to Support Place Branding and Location Promotion

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How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Insights & Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

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Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.

Development Counsellors International (DCI)

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Development Counsellors International (DCI): North America's leaders in place branding and marketing since 1960, focusing on tourism and economic development.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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