Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable

What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable – useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.

Read more

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.

Read more

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

Read more

How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update

How vloggers and online influencers are shaking up destination marketing practices, and the do’s and don’ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.

Read more