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Destination Observatory

Explore insights and strategies on top destinations in the Destination Observatory, focusing on sustainability, branding, and performance.

Can Destination Branding Influence Sustainable Travel Behavior?

How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.

Sustainability Awards: How Useful for Destination Branding?

Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.

Destination Branding: Does It Benefit Destination Management?

Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.

Destination Identity: How to Accommodate Different Views

How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland

Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
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