sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
Flanders
How Flanders leads in sustainable tourism, rooted in a bold vision for regional development, destination branding and community wellbeing.
Costa Rica
Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
Towards an Ethical Framework for Place Branding
Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
Barbados
Explore how Barbados is redefining island tourism through climate action, cultural pride, and community-led sustainability.
Innovative Place Branding for Sustainability: Obstacles & Challenges
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.