sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
Editor’s Letter: A New Chapter for Sustainability Leaders United
An editorial look at Sustainability Leaders United joining The Place Brand Observer, and why sustainability is key to place brand leadership.
Sustainability Leaders United
Sustainability Leaders United advanced leadership in sustainable tourism through global dialogue and destination-focused insight, now integrated into TPBO.
Costa Rica
Costa Rica excels in country branding with a strong reputation for sustainability and innovation. Learn about its talent, fdi and tourism appeal.
Flanders
How Flanders leads in sustainable tourism, rooted in a bold vision for regional development, destination branding and community wellbeing.
Towards an Ethical Framework for Place Branding
Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."