Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
Innovative Place Branding for Sustainability: Obstacles & Challenges
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Innovative Place Branding for Sustainability: Opportunities & Priorities
Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
Eight Examples of Inspiring Community-Centric Place Brand Development
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Can Destination Branding Influence Sustainable Travel Behavior?
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.