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sustainability

Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.

Knowledge partner: Sustainability Leaders Project

Country Showcases

Costa Rica: Leading with Sustainability and Innovation

TPBO -
Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
City Profiles

Mexico City Performance, Brand Strength and Reputation

TPBO -
Mexico City performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Insights & Advice

Towards an Ethical Framework for Place Branding

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Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
City Profiles

Vancouver City Performance, Brand Strength and Reputation

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Vancouver's city brand strength, reputation and urban performance, according to studies and rankings measuring livability, economic competitiveness, creativity and sustainability.
City Profiles

Seoul City Performance, Brand Strength and Reputation

TPBO -
Seoul's city brand strength, urban performance and reputation, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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