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Barcelona

Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.

City Profiles

Barcelona – City Performance, Brand Strength and Reputation

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Explore Barcelona's economic and sustainability performance, its city brand strength and reputation, according to leading rankings.
City Showcases

Barcelona: The Catalonian Capital of Culture and Innovation

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Case Studies

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Book Reviews

Brand Barcelona: New Book on Creating a City Identity

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Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
Interviews

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

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Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Conferences

Nordic Place Branding Conference, Copenhagen March 2018: Highlights

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Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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