Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
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Barcelona as brand and the creation of its identity as community – the focus of a new book by Chelo
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Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.
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Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
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Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
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