Brand Barcelona: New Book on Creating a City Identity
Barcelona as brand and the creation of its identity as community – the focus of a new book by Chelo
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Barcelona
Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.
Juan Carlos Belloso Speaker Profile
Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.
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Interview with Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
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Nordic Place Branding Conference, Copenhagen March 2018: Highlights
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
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Barcelona City Performance, Brand Image and Reputation
Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
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