Place brand insights, strategies, stories and examples
Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
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Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
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Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
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Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia – its strengths and challenges as hot spot for entrepreneurship and talent.
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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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