Barcelona
Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.
Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research
UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.
Barcelona – City Performance, Brand Strength and Reputation
Explore Barcelona's economic and sustainability performance, its city brand strength and reputation, according to leading rankings.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Brand Barcelona: New Book on Creating a City Identity
Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.