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Barcelona

Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain's second largest city approaches brand positioning and how its image and reputation have changed over time.

City Reports

Barcelona: A Good Place to Live, Invest or Visit?

The Editorial Team -
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Case Studies

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

The Editorial Team -
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
City Profiles

Barcelona City Performance, Brand Image and Reputation

The Editorial Team -
Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Book Reviews

Brand Barcelona: New Book on Creating a City Identity

The Editorial Team -
Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...

Juan Carlos Belloso Speaker Profile

The Editorial Team -
Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.
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