How does a destination's sustainability performance influence its competitiveness? And its reputation? Having presented answers of our tourism sustainability panel to the first question (competitiveness) in our previous post, today we share with you a selection of panel answers referring to destination reputation.
Our key takes:
Sustainability measures, especially when leading to happier residents, will generate positive impressions among visitors and thus impact destination reputation.
To avoid reputation "surprises", destinations should measure the sentiments of their residents, in addition to soliciting feedback from visitors.
A destination's favorable sustainability image benefits its tourism products and service providers ("halo" effect).
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