Sustainability Performance: How Important For Destination Reputation?

How does a destination's sustainability performance influence its competitiveness? And its reputation? Having presented answers of our tourism sustainability panel to the first question (competitiveness) in our previous post, today we share with you a selection of panel answers referring to destination reputation.

Our key takes:

  • Sustainability measures, especially when leading to happier residents, will generate positive impressions among visitors and thus impact destination reputation.
  • To avoid reputation "surprises", destinations should measure the sentiments of their residents, in addition to soliciting feedback from visitors.
  • A destination's favorable sustainability image benefits its tourism products and service providers ("halo" effect).

Benefit from full access to this article, discounts and more by upgrading to TPBO Premium. Already subscribed? Please log in below. Not yet part of the community? Sign up here

The Editorial Team

Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!