Sustainability Performance: How Important For Destination Reputation?

How does a destination's sustainability performance influence its competitiveness? And its reputation? Having presented answers of our tourism sustainability panel to the first question (competitiveness) in our previous post, today we share with you a selection of panel answers referring to destination reputation.


Our key takes:

  • Sustainability measures, especially when leading to happier residents, will generate positive impressions among visitors and thus impact destination reputation.
  • To avoid reputation "surprises", destinations should measure the sentiments of their residents, in addition to soliciting feedback from visitors.
  • A destination's favorable sustainability image benefits its tourism products and service providers ("halo" effect).

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The Editorial Team

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