- Tokyo City Performance, Brand Image and Reputation
- Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
"Smart" has become a fashionable brand attribute for cities and regions, eager to position themselves as innovative and modern. But what does the term actually mean? And does being a "smart" city or region really increase its competitive advantage? What are the links between "smart cities" and place branding? We asked our panel of place brand experts. Below a summary of answers.
You'd like to read the full story? Please log in or (if you are not yet a subscriber) support our work by joining TPBO Premium.
Stay up to date on latest place brand insights, strategies, stories and examples: join our mailing list! You'll receive an email summary of highlights every month. Benefit from more frequent updates by following us now on LinkedIn, Facebook or Twitter!
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.