Smart Cities and Place Branding: Which are the Opportunities and Challenges?

"Smart" has become a fashionable brand attribute for cities and regions, eager to position themselves as innovative and modern. But what does the term actually mean? And does being a "smart" city or region really increase its competitive advantage? What are the links between "smart cities" and place branding? We asked our panel of place brand experts. Below a summary of answers.


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The Editorial Team

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