Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.

How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.

Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.

Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.

Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.

Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.