What's the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.

Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.

Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.

Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...

Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.

Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.