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Global soft power index 2020 brand finance

Soft Power of Countries and Nations: Why It Matters and How...

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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Simon Anholt the Good Country Equation

The Good Country Equation by Simon Anholt: Why You Should Read...

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The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
Climate emergency implications place branding

Climate Emergency: Why Place Branding Must Respond (And How It Can)

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Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
Covid19-and-Peace-report

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for...

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New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
Destination sustainability how make community tourism friendly

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Best countries 2020 us news perception study

Best Countries 2020 Study by U.S. News: Country Reputation Leaders &...

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Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.