TAG
brand credibility
Brand credibility: Thoughts and reflections on the credibility of place brands and whether cities, regions or destinations are perceived to be living up to their brand promise. Lack of brand credibility can become a serious vulnerability for place competitiveness and pose a potential legitimacy issue, if a country’s or city’s population refuse to support the brand positioning.
Brands, Trust and the Transparency Revolution
TPBO -
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Brand Integrity, Credibility and Authenticity: Definition, Concepts, Theory
TPBO -
Review and summary of academic literature on place brand integrity, credibility and brand authenticity.
Latest news
- Advertisement -