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brand credibility

Brand credibility: Thoughts and reflections on the credibility of place brands and whether cities, regions or destinations are perceived to be living up to their brand promise. Lack of brand credibility can become a serious vulnerability for place competitiveness and pose a potential legitimacy issue, if a country’s or city’s population refuse to support the brand positioning.

Destination Marketing: Burden or Opportunity for Tourism Sustainability?

22 May 2018 The Editorial Team brand credibility, Destination Branding, destination marketing, Place Marketing, reputation, sustainability, travel and tourism

Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.

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Origins of clean green New Zealand
Case Studies 

New Zealand: The Intriguing Story of a Destination Brand

19 September 201630 January 2018 Florian Asia, brand credibility, Country Branding, destination, Destination Branding, green marketing, New Zealand

For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here’s a summary of our special series on the origins, success and challenges of the country’s 100% Pure New Zealand brand proposition.

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'Clean, green' New Zealand challenged
Case Studies Research Insights 

Place Brand Credibility: Example New Zealand

13 September 201619 April 2018 Florian brand credibility, Country Branding, Destination Branding, New Zealand, reputation

When place brand credibility and legitimacy are challenged: learn about the case of ‘clean, green’ and ‘100% Pure’ New Zealand.

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2015 UNWTO WTM Ministers Summit on Destination Branding

2015 UNWTO & WTM Destination Branding Summit – Key Insights

13 November 201514 September 2016 The Editorial Team brand building, brand credibility, branding, Destination Branding, destination marketing, Place Marketing

Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.

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Responsible branding and advertising
Interviews 

Brands, Trust and the Transparency Revolution

14 October 20148 September 2018 The Editorial Team brand awareness, brand credibility, Place Branding

Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.

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  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
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"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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