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Country Branding

Place Branding Country Profile Switzerland – Renaud Vuignier

Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.

How Presidents Influence Country Brands: Examples from Latin America

Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

Country Brand Rankings – What’s the Point?

Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.

Simon Anholt Explains Good Country Index

Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.

Place Branders, Don’t Mess With The People’s Brand!

What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.

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