Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
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Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
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How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country’s brand: example of Turkey and Kenel & Roast’s flagship store in London, UK.
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Is country branding a waste of taxpayers’ money? Yes, if it’s reduced to paid media advertising campaigns, argues Robert Govers. Here’s how to do it better.
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Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding “the Costa Rican way” has become a success story and example to follow.
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