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Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Country Observatory
Explore our Country Observatory: Benchmarking country performance, brand strength, and reputation with summaries of rankings, studies, and indices. Gain insights on economic competitiveness, soft power, and international image.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
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Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
David Downs on the Next Chapter of the New Zealand Story
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David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
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Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer
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Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
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