Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
Lisa Barrett on Rethinking Tourism at Destination Canada
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.
Irina Tolstousov on Shaping the Moldova Country Brand
Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.
Thea McGovern on Scotland’s Evolving Brand Strategy
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.
Rob Catterson on How Scotland is Attracting Global Investment
Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.
Fernando Prado Abuín
Meet Fernando Prado Abuín, Managing Partner at Reputation Lab, a globally recognised expert in reputation and brand management.