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Country Branding

Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.

Interviews

Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management

TPBO -
Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.
Interviews

Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision

TPBO -
Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.
Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.

Country Observatory

TPBO-Editor -
Explore our Country Observatory: Benchmarking country performance, brand strength, and reputation with summaries of rankings, studies, and indices. Gain insights on economic competitiveness, soft power, and international image.
Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

TPBO -
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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