On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7
New Zealand, Costa Rica and the new book An Insider’s Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
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Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
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Is America Back Again? Rebuilding Brand America
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
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Getting Nation Branding Right Post-Covid – Euronews Debate
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially
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Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
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