Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
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Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
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Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially
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Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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