Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer – how it started and what it stands for.
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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
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Buck Song Koh’s latest book, Around the World in 68 Days – Place Brands Through a Traveller’s Eyes: recommended reading by The Place Brand Observer.
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New Zealand, Costa Rica and the new book An Insider’s Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
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What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
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