Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management
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Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.
Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision
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Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
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Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
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Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.