- Introducing: World's Best in Place Branding -
Destination Brand Professionals
Explore our interviews with destination brand professionals, offering insights from leading experts in city branding and destination marketing. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of destination branding and marketing.
Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
TPBO -
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
TPBO -
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
TPBO -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
Gregory Pomerantsev on Aviation, Travel and Place Branding
TPBO -
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
TPBO -
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
Statia Elliot on the Evolution of Destination Marketing and DMOs
TPBO -
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
NEW: Story Competition!