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destination brand professionals
Our interviews with destination marketing and branding professionals provide unique insights into the thinking and experience of leading destination brand managers, destination marketers and developers around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Statia Elliot on the Evolution of Destination Marketing and DMOs
TPBO -
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
TPBO -
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Petra Trimborn on Destination Branding and Sustainability in Germany
TPBO -
Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
TPBO -
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
José Fernández-Cavia on Digital Media, Place Brand and Destination Branding
TPBO -
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
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