destination brand professionals

Statia Elliot on the Evolution of Destination Marketing and DMOs

Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.

Mike Fabricius on Africa, Destination Marketing and Place Brand Management

Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.

Petra Trimborn on Destination Branding and Sustainability in Germany

Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.

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