- Introducing: World's Best in Place Branding -
Destination Brand Professionals
Explore our interviews with destination brand professionals, offering insights from leading experts in city branding and destination marketing. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of destination branding and marketing.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
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Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Petra Trimborn on Destination Branding and Sustainability in Germany
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Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
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Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
José Fernández-Cavia on Digital Media, Place Brand and Destination Branding
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José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
Doug Lansky on Competitive and Sustainable Destinations
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Doug Lansky - a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin - the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book "Travel, the Guide", this interview is an eye opener for those in charge of managing and marketing destinations.
Albert Salman on Green Destinations and Sustainable Tourism Leadership
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Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
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