Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Sweden – Country Performance, Brand Strength and Reputation
Explore Sweden's economic performance, its sustainability, country brand strength and reputation, according to international rankings and indices.
Stockholm – City Performance, Brand Strength and Reputation
What leading rankings say about Stockholm's city brand strength, reputation, attractiveness, economic performance and sustainability.
Switzerland – Country Performance, Brand Strength and Reputation
Explore Switzerland's economic performance, attractiveness, country brand strength, soft power and reputation, according to leading rankings.
Copenhagen – City Performance, Brand Strength and Reputation
How Copenhagen is positioned, how it is read from outside, and where the two pull apart, drawing on the major rankings and ten years of TPBO coverage.
Lisbon – City Performance, Brand Strength and Reputation
Explore Lisbon's economic performance, sustainability, livability, city brand strength and reputation according to leading rankings.
France – Country Performance, Brand Strength and Reputation
Snapshot of global rankings on France: its economic competitiveness, sustainability performance, country brand strength, soft power and reputation.