Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Giannina Warren on Place Branding as Profession and the New Masters at Middlesex University
Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...
Florida Clements on Place Identity and the Isle of Man
Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Rod Crider on Economic Development in the USA: Then and Now
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Florian Kaefer Consulting
Florian Kaefer is the founder and director of The Place Brand Observer, co-founder and editor of the Sustainability Leaders Project, and an advisor, speaker...
Nation Branding in Europe – Book Review
Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.