Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Helsinki: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Helsinki’s economic performance, its sustainability, brand strength and reputation.
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Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to “The Nordic Wave in Place Branding” – a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
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Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
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Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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