Ireland Country Performance, Brand Strength and Reputation
Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
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Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
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Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA’s and how innovation can help to attract foreign direct investment and talent.
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Rafael Enzler on Placemaking in Switzerland
Rafael Enzler of gutundgut on the meaning of placemaking, the trends – such as growing demand for sustainability – impacting the work of place makers and -branders, and why museums are such an important ingredient of a city’s image and identity.
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Why Switzerland? Country Report
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
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