Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
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Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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Sebastian Zenker is a professor at Copenhagen Business School. As city branding and tourism researcher he focuses on overtourism, destination brands and place marketing. More about his work and approach in this researcher profile.
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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
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