Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Is the DMO Finally Becoming a Place Stewardship Organisation?
Revisiting a decade of interviews with destination leaders: how DMOs moved from promotion to stewardship, what they now measure, and what's still missing.
Stefan Nöthen on Building Hamburg’s International Awareness
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, on why Hamburg's challenge is awareness not image, one brand with many stories, and moving from "Hamburg says" to "Hamburg demonstrates."
Malcolm Allan
Meet Malcolm Allan: place brand pioneer, co-founder of The Place Brand Academy, and advocate of place stewardship in brand governance.
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Brainport Eindhoven
How Brainport Eindhoven is approaching international talent attraction through collaboration, settlement support and a regional strategy built for growth.
Emilia-Romagna: Putting Talent Attraction Into Law
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.