Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek

Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.

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Sebastian Zenker Researcher Profile

Sebastian Zenker is a professor at Copenhagen Business School. As city branding and tourism researcher he focuses on overtourism, destination brands and place marketing. More about his work and approach in this researcher profile.

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