Heather Skinner Researcher Profile
Heather Skinner as researcher focuses on place management, marketing, branding, culture and responsible tourism. More in her researcher profile.
Read more
Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Joao Freire Researcher Profile
Joao Freire as place branding researcher focuses on place brand image, architecture, models of governance and brand attributes. More in his researcher profile.
Read more
Spain Country Performance, Nation Brand Strength and Reputation
Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
Read more
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Read more
Magdalena Florek Researcher Profile
Magdalena Florek, Poland: researcher specialized in place branding effectiveness/measurement/performance, brand identity and image, place brand equity, place-of-origin effect.
Read more