Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Sebastian Zenker is a professor at Copenhagen Business School. As city branding and tourism researcher he focuses on overtourism, destination brands and place marketing. More about his work and approach in this researcher profile.
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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
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Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
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Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
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Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
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