Place brand insights, strategies, stories and examples
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country’s largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Read more
Helena Renström: available for presentations and seminars on place branding methods, citizen engagement, gender stereotypes, breaking the norms, and small city branding.
Read more
Stockholm: how attractive is the Swedish capital for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Stockholm’s economic performance, brand strength and reputation.
Read more
Algarve tourism destination profile: tourism strengths, challenges and opportunities. A shapshot of Portugal’s southernmost region.
Read more
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live – especially the rural, inland areas.
Read more