Place brand insights, strategies, stories and examples
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
United Kingdom country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.
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Speaker profile of Robert Govers: speaks on topics such as community reputation, image, brand, (social) media, PR, clichés and stereotypes, cities, countries and regions, identity, universal values, events, tourism, investment promotion, talent attraction, export marketing, economic competitiveness and collaboration.
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Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
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For the Love of Place consultancy with headquarters in Utrecht, The Netherlands, provides cities and regions with state-of-the-art advice on place marketing, place management and place branding.
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Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
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