Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
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Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
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What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region’s brand strengths and appeal as place to live and invest in.
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What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
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