Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Luuk Helleman on How The Hague Is Rethinking City Branding
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch
Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.
Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Gothenburg
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.