Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA’s and how innovation can help to attract foreign direct investment and talent.
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Rafael Enzler of gutundgut on the meaning of placemaking, the trends – such as growing demand for sustainability – impacting the work of place makers and -branders, and why museums are such an important ingredient of a city’s image and identity.
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Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
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Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent – students, skilled workers and entrepreneurs.
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