Interview with Helena Renström on How to Use City Branding for Investment Attraction

Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country’s largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.

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Helena Renström Speaker Profile

Helena Renström: available for presentations and seminars on place branding methods, citizen engagement, gender stereotypes, breaking the norms, and small city branding.

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Interview with Joao Ministro on Algarve Regional Development, Branding and Sustainability

Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live – especially the rural, inland areas.

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