Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Brainport Eindhoven
How Brainport Eindhoven is approaching international talent attraction through collaboration, settlement support and a regional strategy built for growth.
Emilia-Romagna: Putting Talent Attraction Into Law
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.
Utrecht: Why Regional Talent Markets Matter
Robert Snoeijenbos on how Utrecht's regional talent market helps professionals change jobs without having to leave the region.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Roberto Bruni on Place Marketing, Technology and the Future of Places
Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.