Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.
Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
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