TAG
Israel
Israel: country brand insights and thoughts on the Israeli nation brand, Israel’s country branding, reputation and positioning as country-of-origin.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
TPBO -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect
TPBO -
Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv
TPBO -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.