Israel: country brand insights and thoughts on the Israeli nation brand, Israel’s country branding, reputation and positioning as country-of-origin.
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
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Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
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Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv’s brand positioning as a global city of innovation.
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