Israel – The Place Brand Observer

Interview with Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

31 August 201830 August 2018 The Editorial Team Asia, city brand, city brand professionals, Israel, Middle East, talent attraction, Tel Aviv

Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.

Country Guides

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

5 June 20182 July 2018 The Editorial Team country brands, country image, Israel, Middle East, premium access, reputation

Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.

Case Studies Destination Branding Place Brand Image Place Marketing

Promoting Destination Turkey in Israel: Lessons Learned

8 August 201731 July 2017 The Editorial Team country image, destination, destination marketing, Israel, Turkey

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

Interviews

Interview with Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201720 December 2017 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

Case Studies Country Branding Place Brand Image Research Insights

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

28 February 201718 January 2018 The Editorial Team country brands, country image, Israel, marketing, Place Branding Journal, premium access, rebranding, Tel Aviv

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

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