Israel | The Place Brand Observer

Tel Aviv City Performance, Brand Strength and Reputation

2 July 201921 April 2020 The Editorial Team city, city brand, city image, Israel

Tel Aviv: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Tel Aviv’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.

City Branding Economic Development Interviews Talent Attraction

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

31 August 201810 May 2020 The Editorial Team Asia, city brand, city brand professionals, Israel, Middle East, Tel Aviv

Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.

Country Profiles

Israel Country Performance, Economic Competitiveness, Brand Image and Reputation

5 June 20184 January 2020 The Editorial Team country brands, country image, Israel, Middle East, premium access, reputation

Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.

Case Studies Destination Branding Place Brand Image Place Marketing

Promoting Destination Turkey in Israel: Lessons Learned

8 August 201731 July 2017 The Editorial Team country image, destination, destination marketing, Israel, Turkey

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

Interviews

Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201710 May 2020 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.