Israel: country brand insights and thoughts on the Israeli nation brand, Israel’s country branding, reputation and positioning as country-of-origin.
Tel Aviv City Performance, Brand Strength and Reputation
Tel Aviv: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Tel Aviv's economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Israel Country Performance, Economic Competitiveness, Brand Image and Reputation
Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
Promoting Destination Turkey in Israel: Lessons Learned
Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Eli Avraham on Place Image and Media Coverage of Cities and Countries
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
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