Exploring London: How To Get The Most Out Of Your Trip

Interviews

Gordon Innes on City Branding, Placemaking and Economic Development

TPBO -

Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.

Expert Advice

How to Communicate Your Innovation City Brand in 5 Steps

TPBO -

How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.

Expert Advice

Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities

TPBO -

City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.

Expert Advice

The Beauty of the Less Significant — City Branding by Other Means

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Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

Conferences

Recap City Nation Place Forum 2016 – Insights for Place Brand Professionals

Florian Kaefer -

Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.

Interviews

David Adam on City Branding, Urban Management and Better Cities

TPBO -

David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.

London

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